Articles

The Open Source article library: how to run the business and how to teach the curriculum. Free with every plan, and free to read here.

Business

• How to Set Your Price
  Stop guessing at what to charge. Run the same intro the same way every time and your closing percentage becomes a measurement of your price.
• The Academy You Do Not Feed Plateaus
  An academy plateaus where the owner stops feeding it. The areas you ignore do not stay still. They quietly set the ceiling for everything else.
• What Your Rent Says You Should Be Making
  Your rent is a number with a message in it. Divide total occupancy cost by 0.15 and you get the revenue your academy needs, and the ceiling you must reach.
• Never Negotiate Your Price
  Why discounting quietly damages your academy, and how to hold your price with confidence instead of turning it into a negotiation.
• Your Competition Team Should Not Cost You Money
  How to run a Jiu-Jitsu competition team that builds culture without draining your academy's budget.
• The Money Sitting on Your Shelves
  How to turn retail, gear, and pro shop inventory at your academy into working capital instead of dead weight.
• The Twenty Dollars Nobody Wrote Down
  The small untracked expenses that quietly decide whether your martial arts academy is profitable.
• Opening a Jiu-Jitsu Academy: Chapter 10 Grand Opening
• Opening a Jiu-Jitsu Academy: Chapter 9 Operations Planning
• Opening a Jiu-Jitsu Academy: Chapter 8 Equipment Sourcing
• Opening a Jiu-Jitsu Academy: Chapter 7 Buildout
• Opening a Jiu-Jitsu Academy: Chapter 6 Floor Plan
• Opening a Jiu-Jitsu Academy Chapter 5 Lease Negotiation
• Opening a Jiu-Jitsu Academy Chapter: 4 Site Selection
• Opening a Jiu-Jitsu Academy: Chapter 3 Financing and Budgeting
• Opening a Jiu-Jitsu Academy: Chapter 2 Forming the Company
• Opening a Jiu-Jitsu Academy: Chapter 1 The Business Plan
• The Bi Weekly Pricing Model
  A membership billing structure for gyms and academies that improves cash flow and lowers the felt cost of membership.
• The ADHD Academy Owner
  Running a Jiu-Jitsu academy with a brain that resists routine, and building systems that hold anyway.
• Contracts Were the Wrong Default
  Why long membership contracts protect the wrong thing, and what actually keeps Jiu-Jitsu students training.
• The Business Plan Your Academy Actually Needs
  A working business plan for your Jiu-Jitsu academy that you use every week, not a document you write once for a bank.
• How to Host a Seminar and Actually Make Money
  How to run a Jiu-Jitsu seminar as a real event with real margin, instead of a break-even favor.
• What Every Cancellation is Trying to Tell You
  Why students quit, how to read the pattern behind cancellations, and how to catch drifting members before they leave.
• How Systems Replace You
  How to turn the jobs only you can do into systems anyone on your team can run, so your academy stops depending on you.
• How I Broke the Plateau
  Why a Jiu-Jitsu school stops growing, and an honest account of getting an academy unstuck after years of flat revenue.
• The Seven Phase Growth Operating System
  The full OSJJ growth system for martial arts academies, phase by phase, from survival to scale.
• The Loneliest Job in Jiu-Jitsu
  The isolation of owning a Jiu-Jitsu academy, and carrying what nobody on the mat ever sees.
• The Three Financial Statements Every Academy Owner Should Be Reading
  Profit and loss, balance sheet, and cash flow, explained plainly for Jiu-Jitsu and martial arts academy owners.
• The Quiet Good Jiu-Jitsu Does
  The part of what your academy gives students that never shows up in a marketing plan.
• You Are Almost Certainly Underpriced
  Most martial arts and Jiu-Jitsu academies charge less than their product is worth. How to tell if you are underpriced, and what to do about it.
• Affiliation: Need or Want?
  What a Jiu-Jitsu affiliation actually gives your academy, and what you may be paying for that you already own.
• Asking for the Sale
  How to ask a prospect to join your academy without feeling pushy, and why asking is a service, not pressure.
• The Intro Class
  How to run a Jiu-Jitsu intro class that turns a first-time visitor into a paying member.
• The First 5 SOPs to Write for Your Academy
  The first five standard operating procedures every Jiu-Jitsu academy should write to get the business out of the owner's head.
• The 11 KPIs Every Academy Should Track
  The eleven numbers every Jiu-Jitsu academy owner should track weekly, from leads to retention, so you always know what is working and what to fix.

Curriculum Series · 11

• How to Build a Lesson Plan
  The first build: one page, for one hour, written so any coach can run it, with seven real plans from seven different kinds of program.

Curriculum Series · 10

• Why You Cannot Build What You Do Not Understand
  Why nine parts of understanding come before any building, what happens when a coach builds without it, and where the second half of the series goes.

Curriculum Series · 9

• The Lesson
  What a single lesson really teaches, and how to design one that moves every student forward in the room.

Curriculum Series · 8

• Blending Teaching Methods
  How to blend the teaching methodologies in your Jiu-Jitsu academy so they work together instead of against each other.

Curriculum Series · 7

• Practice Design
  Part Seven of the Curriculum Series. How practice is put together: the constraints, repetitions, and live work that turn a technique into a skill.

Curriculum Series · 6

• The Teaching Methodologies
  The teaching methodologies behind a strong Jiu-Jitsu curriculum, and how to choose the approach that fits your academy.

Curriculum Series · 5

• The Constraints Led Approach
  How constraints-led coaching shapes better Jiu-Jitsu students, and how to build it into your academy's curriculum.

Curriculum Series · 4

• Mapping the System
  How to map your Jiu-Jitsu curriculum as a system so every class, rank, and instructor moves in the same direction.

Curriculum Series · 3

• Curriculums and Systems: Understanding the Difference
  The difference between a curriculum and a system, and why an academy needs both to run without the owner in the room.

Curriculum Series · 2

• The Four Types of Curriculum
  The four ways to structure a Jiu-Jitsu curriculum, and how to choose the one that fits your academy and your students.

Curriculum Series · 1

• You Have Classes Not a Curriculum
  Why a schedule of Jiu-Jitsu classes is not a curriculum, and what turns a set of classes into a real path for students.